“IKONOKLASTA IS ABOUT SELF EXPRESSION, STORYTELLING AND THROWING THE NOTION OF LABELS OUT. WE ARE ABOUT THE UNEXPECTED, SEEKING TO CHANGE WHAT A “BRAND” IS SUPPOSED TO BE AND HONING IN ON THOSE WHO DON’T IDENTIFY WITH ONE SPECIFIC STYLE”
Mission & Vision
Have you always stuck to one style of fashion? Do you limit your closet based on gender? Are you finding yourself confined to strict boxes when it comes to how you dress?
If you answered no to any or all questions above, you are certainly where you should be. IKONOKLASTA was created for those who dress based on how they feel any given day, regardless of what anyone else may be wearing. That may mean hyper feminine and colorful one day, to masculine and grunge the next.
Those who wear our brand are people who like going against the grain and trends.
Our brand is for the 'weirdos' of the world. Those who can't seem to fit in-but don't mind that one bit. We are for people who enjoy the stares we get walking down the street on a Tuesday afternoon because we are just going grocery shopping yet are dressed to the nines.
IKONOKLASTA is Polish for 'iconoclast', defined as someone who goes against worshipped beliefs and/or institutions.
To us, this means people who are not afraid to stand out and change stereotypes and minds. Wearing our brand not only represents your unique mind when pertaining to fashion, but also portrays who you are as a person in your regular day. Iconoclasts make their own rules, they create what they want if they can't find it, they push down walls without losing a breath. Fashion- and life- is supposed to be exciting, playful and uniquely yours; That is exactly what this brand was made for.
IKONOKLASTA is for the risk takers, the this is who I am today people, those who just want something different from their fashion. Defining yourself by one box or category when the list goes on and on? That's playing life safe.
Our brand promises to always keep you on your toes. No matter your gender, race, sexuality or religious orientation, if you were born to stand out, chose IKONOKLASTA..